They co-created OUR hiking dresses!

Meet five of the co-creators who contributed to the creation of our two hiking dresses. The Outdoor & Exploor dresses, designed by women, for women.

They co-created two hiking dresses!

When our two OUTDOOR & EXPLOOR hiking dresses were released, I interviewed five of the women who participated in the co-creation of these products.
It all started in May 2020, with a question on the Decathlon Co-Creation site: would you like to hike in a dress? Check out what they thought:

They co-created two hiking dresses!

HOW DID YOU FIND OUT ABOUT The decathlon co-creation website?

"It was by searching the internet. I was wondering if there was a way of creating some sports products or helping brands to offer sports products that could be useful in my discipline. I typed "creating sports products" and I came across an article about co-creating with Decathlon. I thought to myself that it would be nice because I buy almost everything from Decathlon and if I could also contribute to improving the products and come up with new product ideas, that would be really perfect. So, I signed up and then I started to answer questionnaires, and little by little I did more and more."
- Marie Pierre

IS THIS YOUR FIRST CO-CREATION PROJECT?

"Let's say, with a prototype, yes! Otherwise, I had already answered co-creation questionnaires on the internet in relation to certain products. I had given my opinion, but I had never had the opportunity to try something, test it and say what I thought about it."
- Myriam

They co-created two hiking dresses!

WHY DID YOU CHOOSE TO CO-CREATE A HIKING DRESS?

"It made me happy because, in summer, I like to be able to hike. Wearing a dress and a skirt is always pleasant. And I thought to myself about the benefits of looking feminine on hikes covering slightly shorter distances, which isn't always possible when you're in shorts or a T-shirt. I was also a little curious and a little bit cautious, I must admit, because there could be all the drawbacks of a dress, namely, that it could lift up and be too light, or it could restrict your movements. I thought it was cool to be able to co-create specifically because I could provide all the criteria that could deter you from buying it. What's more, I could provide all our criteria for it to be "tailored" to all our needs and expectations. This was indeed the case and it's really cool "
- Marie Pierre

They co-created two hiking dresses!

"Because it's a concept I believe in, whether it's running or hiking. More often than not, rather than dresses, you will find short skirts, yet I feel the most comfortable in a dress. At Decathlon, I couldn't really find one that suited me, and made me feel really comfortable. What's more, the idea of a dress that you can wear on a hike and is comfortable to wear, but that you can also wear when you aren't hiking, I found that innovative. A touch of femininity is another benefit when you play sports even if it's not necessarily a priority for me, compared to comfort."
- Virginie

They co-created two hiking dresses!

WHAT WAS YOUR FAVOURITE PART OF THE INTERACTION?

"For me, it was the whole aspect involving the fittings and field tests, feeding back information about what works and what doesn't, and seeing how it matched the feedback from other people."
- Séverine

"I really liked the moment when you discover the dress, and when you open the package. And I enjoyed testing it, identifying the problems and being able to give my opinion, I liked that. I also liked being able to give my opinion on the colours. Unfortunately, I think that Decathlon's colours can be quite dull. I love colours, and I like things to be cheerful and not black all the time. This particular item will be colourful"
- Myriam

They co-created two hiking dresses!

WHAT SURPRISED YOU THE MOST ABOUT THE PRODUCT DESIGN PROCESS?

"I was not surprised, because I think that the process is really good. I am a qualified engineer and have done a lot of research and development in my life, and suddenly I find that it is completely suited to this co-creation process. It is the most productive way of doing things because you really take the customers' needs into account. Rather than developing things in your own bubble and telling people "this is what they need". The process goes into greater detail and is much faster when the end user is included."
- Séverine

"The intensity of the photo shoot in November. I didn't know what it was going to be like, I expected that we would be asked to make various poses. In the end, I wasn't too surprised because I went with the flow. You were all very attentive and respectful, and there was a good team around me; it was a really great experience."
- Bridget, pictured below

They co-created two hiking dresses!

DESCRIBE THE HIKING DRESS OF YOUR CHOICE

"It's a good question because there are a lot of features. It's not really a second skin, but the dress is really light and flowing.
I would say that it is a practical dress that can adapt to every situation: the flattering hiker dress. The super dress for a super hero!"
- Marie-Pierre, exploor dress

"If I had to describe it, I would start by mentioning the practical aspects: the length, the lacing option at the waist and the ventilation at the back. I find that it is suitable for everyone because of its length and style. It is easy to wash, dries quickly and doesn't need to be ironed. Above all, it is very feminine and practical for both mountain and nature hiking. If I had to rate it, I would give it 9/10. It's a dress, in which you don't sweat, or much less that you normally would when hiking, which is quite an important feature, if you ask me. I'm waiting for it to come out in the stores so that I can buy a second one! And I will take the opportunity to try the other model, out of curiosity!"
- Brigitte, outdoor dress

"What I would like to highlight is how comfortable it is. The fit has really been designed to be comfortable when hiking. It is fitted around the body but not too tight. It is a dress that doesn't hinder your movements because it is light and dries very quickly. There are no areas of discomfort. Given that there is a shorty underneath, you don't have too worry about how you move; whether you are on a steep slope or simply on a country lane. It is comfortable, you don't have too worry about prying eyes and it is also flattering because of its elegant styling."
- Virginie, exploor dress

HOW AND WHERE DO YOU USE IT?

"Currently, I wear it more for urban hiking, and walking in the countryside and at the seaside, but soon, I'm hoping to wear it on a mountain hike."
- Brigitte

"I will use it for hiking, walking, and then for my holidays as well. It's a dress I can wear anytime."
- Séverine

They co-created two hiking dresses!
They co-created two hiking dresses!

HOW DID THIS PROJECT HELP YOU?

"I really enjoyed feeling like I was being listened to and making a contribution with other people. I had a lot of fun in the process! I even got my partner involved "
- Myriam

"I got a lot out of it. A big sense of honour and pride. You have given me a wonderful opportunity, and I may not get the opportunity to do it again. It's a wonderful memory. And it all came very naturally to me, I was able to be myself."
- Brigitte (model during the photo shoot)

"I found it interesting to see the whole design process from A to Z. We saw the emergence of a number of designs and finally settled on two models. Then certain alterations were made to the cut, length and shape. This was followed by the fittings… You realise that the whole process of designing a model like this takes at least one year.
You get to realise and understand just how much work is involved in creating a product "
- Virginie

WHAT IS YOUR FAVOURITE DETAIL ON THE DRESS?

"It's silly but I really like the pockets, which are really very discreet. It's already extremely rare to find a dress or skirt with pockets. It's the little feminine and practical detail of the super dress for a super woman."
- Marie Pierre

"I like it because it's fitted at the waist and slightly flared below, creating a beautiful figure. I like wearing clothes that aren't too baggy, even when I play sports."
- Myriam

They co-created two hiking dresses!

ARE YOU PLANNING TO PARTICIPATE IN ANOTHER CO-CREATION PROJECT?

"Since working on the dress I have followed other projects. These concerned T-shirts and leggings, and some trousers and bra fittings. I also signed up for week-long stay to try on the shoes."
- Brigitte

Do not hesitate, you too, to join in our other co-creation projects:

The photos in this article do not represent the co-creators who responded to this interview.

They co-created two hiking dresses!

Cloé

Dress-wearing hiking enthusiast from a very young age, with a photo to prove it.